Archive for the ‘Ford’ Category

Killer Pricing For The Ford Figo

Tuesday, March 9th, 2010 |

Ford India has just revealed the shock prices for its eagerly awaited hatchback, the Ford Figo with the base petrol (Lxi) version being priced at a stunning Rs 3.49 lakh (ex-showrooom Delhi), rising up to Rs 4.42 lakh for the top-end (Titanium) variant. Similarly for the diesel version, the base variant starts at Rs 4.47 lakh, with the top-end variant rising to Rs 5.29 lakh. The Figo competes against the newly launched Chevrolet Beat, Volkswagen Polo and established Maruti Swift. While the entry level Beat is keenly priced at Rs. 3.42 lakh, the base Polo has a price tag of Rs. 4.42 lakh.

Ford is clearly going all out to grab B-segment buyers with this very competitive pricing for the Figo. In fact, the company was believed to have been waiting for the launch of its rival the Beat and Polo before finalising the prices for the Figo. Clearly, Ford is keen to establish its new hatch as the industry benchmark in terms of value for money.

[Via: AutocarIndia]

Ford Figo Launched

Friday, February 26th, 2010 |

Ford unveiled its new small car Figo in September, 2009 in New Delhi with Alan Roger Mulally, Ford’s president and chief executive, making a lightening visit to the country for the unveiling. And now Figo has been launched and will compete with the likes of Maruti Ritz, Hyundai i20, Honda Jazz & Skoda Fabia. The Ford Figo, a new nameplate and a fresh face on the Indian market, signals Ford’s intention to compete in India’s largest and most important small car market segment. Ford Figo is the result of a significant Ford investment commitment to expand its plant near Chennai for volume production as a small-car centre of excellence regionally.

Variants of Ford Figo

Ford Figo is available in 8 variants, 4 of petrol and 4 of diesel:

- Ford Figo LXi
- Ford Figo EXi
- Ford Figo ZXi
- Ford Figo Titanium

- Ford Figo Diesel LXi
- Ford Figo Diesel EXi
- Ford Figo Diesel ZXi
- Ford Figo Diesel Titanium

The Top of the line “Titanium” variant of Ford Figo comes with:

- Body Coloured Bumpers
- Full Wheel Covers
- Body Coloured Outside Rear View Mirrors
- Chrome Finish Radiator Grille
- Air Conditioning
- Power Steering
- Power Windows
- Remote Central Locking
- Remote Boot Opener
- Remote Fuel Lid Opener
- Driver Seat Height Adjustment
- Removable Parcel Tray
- MP3 Player with 4 Speakers
- Bluetooth Phone Interface
- Rear Washer and Wiper
- Rear Defogger
- ABS with EBD
- Dual SRS Airbags

Engine Options In Ford Figo

Ford Figo has been launched with 2 engine options:

- 1196cc DuraTec Petrol - 70 Bhp
- 1399cc DuraTorq Diesel - 68 Bhp

[Via: CarsIndia ]

Ford has Launched “Ikon Plus”

Saturday, January 23rd, 2010 |

Ford India has taken a step further with the launch of all New Ikon Plus.

Ikon Plus is a feature-rich variant with a blend of advanced hi-tech features, sophisticated design and unmatched drive performance that customers would love to flaunt. Ikon Plus sports 13inch silver alloy wheels, a rear spoiler, side mouldings and chrome touches on the decklid handle and exhaust trims. On the inside it features leather vinyl seats, iPod-compatible MP3 player and remote keyless entry.

Additional Features Of New Ford Ikon Plus:

1) iPod compatible Mp3 audio system
2) New “Plus” badging
3) Chrome finish deck lid
4) Rear Spoiler
5) Remote keyless entry
6) Leather Vinyl Seat Covers
7) Silver Finish Alloy Wheels

Ford Ikon had recently proved to be the amongst the most reliable sedan on Indian roads with the recently concluded epic 52 day ‘Ikon Cross Country Drive,’ a drive covering over 20,000 kms passing through diverse terrains deriving an exceptional fuel economy of 28.54 kmpl (under real world conditions) and a low running cost of Rs.1.39 per km. Ikon Plus comes with the tourqey 1.4-litre TDCi diesel and the 1.3-litre ROCAM petrol engine options. The Ikon Plus is priced at Rs 7.10 lakh for the diesel and Rs 6.13 lakh for the petrol, on road Mumbai.

Ford Figo Images/Photos

Wednesday, September 23rd, 2009 |

Ford Figo Images/Photos

Ford’s Made For India Car Unvieled - It has been christened “Figo”

Wednesday, September 23rd, 2009 |

Ford has unveiled its new small car Figo today in New Delhi with Alan Roger Mulally, Ford’s president and chief executive, making a lightening visit to the country for the unveiling. It is expected that Figo will be priced in the range of 3.5-5 lakh rupees and will compete with the likes of Maruti Ritz, Hyundai i20, Honda Jazz & Skoda Fabia.

Today’s press conference in Delhi was the first public preview of the exterior design of the new Ford Figo. Ford is reserving further details about the vehicle until closer to its production launch early in 2010. Design-conscious Italy inspired the new Ford Figo’s name. Figo is colloquial Italian for “cool.”

Sharing key elements of Ford’s kinetic design language with vehicles like the globally renowned Ford Focus, Ford Mondeo and the Ford Fiesta, Ford Figo features a fresh, contemporary shape that will be a distinctive alternative to traditional brands in this segment. The design language conveys a dynamic spirit of energy in motion.

Quality, substance and generous proportions are clearly evident in the design of the new Ford Figo, which features a solid stance, an invitingly large interior and a vibrant, youthful character. Its package is right-sized for the market, which is predominated by congested urban driving conditions.

From its modern headlamps, grille shapes and sculpted bonnet of its distinctive face to the subtle integrated spoiler and chamfered window shape at the rear, Ford Figo is filled with kinetic design touches. These also include sculpted shapes to the body side - chiseled front fenders, a “comet tail” undercut in the doors and additional light-catching sculpting in the lower bodyside - which combine to communicate the solidity, substance and protective safety of its design.

The bold graphic of Ford Figo’s large side window shape is another key kinetic design feature hinting at the comfort and spaciousness awaiting occupants’ front and rear. The side window graphic is executed with a blacked-out B-pillar, an elegant design touch that unifies the side windows into one shape visually.

With its wheels positioned at the four corners of the vehicle with minimal overhang, Ford Figo’s bold wheel arches self-assuredly signal its agility and solidity.

New Ford Regional Production Centre

The introduction of the new Ford Figo marks a significant shift for India’s role in Ford’s strategy. Transformed with a production capacity of 200,000 units, the integrated Chennai manufacturing facility is now positioned as a Ford regional centre of excellence for small-car engineering and production.

Ford Figo models will be produced at the plant for export to international markets. The plant is also being groomed to produce diesel and petrol engines for local vehicle production and export within Ford’s Asia Pacific and Africa region.

With more automation and high-tech new facilities, the new site reflects the latest Ford manufacturing processes globally and pioneers new technologies for Ford and India. Created with a “best of the best” approach, it has been benchmarked against other competitive facilities globally, as well as the current volume manufacturers in the Indian market, for quality and production efficiency.

The transformed plant introduces eco-friendly production techniques like its new Three-Wet High-Solids paint process. This approach produces beautifully painted vehicles with three wet coats - primer, base coat and clear coat - of high solids-content paint applied one after the other without oven curing between coats. A first for India, it produces fewer carbon dioxide emissions and reduces volatile organic compounds emissions by about 20 percent compared to current medium-solids solvent-borne paints. Use of high-solids content results in a paint finish with high levels of gloss and depth ofcolour which is more resistant to scratches and stone chips.

Ford Small Car To Make Debut Tomorrow

Tuesday, September 22nd, 2009 |

Ford is likely to unveil its new small car Splash on 23rd September - Today - in New Delhi with Alan Roger Mulally, Ford’s president and chief executive, making a lightening visit to the country for the unveiling. Though there is no official confirmation about it but it is expected that they are going to unviel a ‘Made For India’ small car.

Codenamed B402/B517, Ford’s small car might use its existing Ikon or Fiesta platforms for a hatchback. It is also likely that Ford may tweak the new car model KA which is being developed jointly with Fiat in Europe.

Here is a snapshot from Ford India’s Official Website which is a confirmation that a new small car is coming!!

Ford to raise 30% production this season

Friday, September 11th, 2009 |

American car major Ford is all set to raise its production by 30% in order to meet the increasing demand of this festive season. Michael Boneham, President and MD Ford India reported that they have been producing about 130 vehicles a day but this will be increased to 174 vehicles a day this month.

As per him, there is an increase in the demand for the entry level sedan Ikon, mid-sized sedan Fiesta and SUV Endeavour. Moreover, advanced version of SUV Endeavour is also launched today. The car ranges from Rs 15.99 lakh and 17.99 lakh (ex-showroom, New Delhi).

Though the company expects its overall vehicles sales in 2009 to remain more or less similar that in the last year at around 31,000 units, but also announced a $500-million investment plan spanning over three years to expand its manufacturing facility, setting up a new diesel engine plant and product development, including a small car for the Indian car market, is expanding into smaller cities this year.

The company has an installed production capacity of 1,00,000 units at its Chennai plant, which will be expanded to 2,00,000 units. Therefore, the company is working hard to hit the stones. Hope it achieves its target this year and fulfill its expansion plans.

[Via: infibeam]

New Ford Endeavour Launched

Wednesday, September 9th, 2009 |

Ford India has launched the all new 2010 variant of Endeavour in Indian Market. It is available in 2 models - 2.5L XLT 4×2 and the 3.0L Thunder+ 4×4. With the competition heating up the current generation endeavour started looking outdated. It is expected that the new model is going to change all this and will beat the current segment leader - The Toyota Fortuner.

Following changes have been made in the New Endeavour:

- New Front Grille which gives it a bold & fresh look.
- New Headlights which now has rounded corners.
- New Tail Lights with crystal clear lens.
- New Bumpers with integrated new fog lights.
- New Touchscreen DVD/MP3 player
- Satellite Navigation System.
- Introduction of 5-Speed Auto transmission.

New Endeavour is available with two engine options:

  • 2499cc, TDCi with VGT, DOHC
  • 2953cc, TDCi with VGT, DOHC

The 2.5 litre engine generates maxiumu power of 142 Bhp at 3500 rpm with maximum torque of 330 Nm at 1800 rpm. The 3.0 litre engine generates maxiumu power of 154 Bhp at 3200 rpm with maximum torque of 380 Nm at 2500 rpm.

New Endeavour is available in five shades:

- Panther Black
- Morello
- Moondust Silver
- Sea Grey
- Diamond White

The new Endeavour has been priced at Rs 15.01 Lakhs for the 2.5 Litre TDCi and Rs 17.38 Lakhs for the 3.0 Litre TDCi, all prices Ex-Showroom, Delhi.

Ford Plant ready for their Small Car

Friday, September 4th, 2009 |

Ford’s manufacturing facility near Chennai is readying for volume production of its soon-to-be-introduced new car after a comprehensive transformation to double its capacity and become a strategic production hub for Ford Motor Company.

Attracting an investment of $500 million from Ford Motor Company, the Ford India plant, located in Maraimalai Nagar, was selected as the ideal production source for Ford’s new car. It will be produced not only for India but also for export to other international markets.

“This new world-class manufacturing facility is a symbol of Ford’s commitment to India and our intention to compete with the best in the market,” said Michael Boneham, president and managing director, Ford India. “When the first new car rolls off the line, it will be a moment when Ford achieves its potential as a major player in the Indian automotive industry.”

[Via: carwale]

Ford Launches Ikon ikool

Monday, August 10th, 2009 |

Ford India has taken a step further with the launch of all new Ikon iKool. The iKool is a feature-rich variant with a blend of advanced hi-tech features, sophisticated design and unmatched drive performance that customers would love to flaunt.

The iKool comes loaded, the exterior features new iKool badging, chrome deck lid appliqué, Black BSPM and spoiler that define the exterior with crisp, sculpted lines and a confident stance for an overall stylish look.

The highlight of the interior is the iPod compatible Mp3 audio system which, along with the remote keyless entry anti-theft system and matching seat covers enhances the comfort and safety.

New Features Of Ford Ikon iKool:

1) iPod compatible Mp3 audio system
2) New iKool badging
3) Deck lid appliqué
4) Boot Spoiler
5) Remote keyless entry
6) Anti-theft system
7) Matching seat covers

Ford Ikon had recently proved to be the amongst the most reliable sedan on Indian roads with the recently concluded epic 52 day ‘Ikon Cross Country Drive,’ a drive covering over 20,000 kms passing through diverse terrains deriving an exceptional fuel economy of 28.54 kmpl (under real world conditions) and a low running cost of Rs.1.39 per km.

New Ikon iKool is available at Ford dealerships across India at an aggressive price of Rs. 4.82 lakhs (petrol) and Rs. 5.42 lakhs (diesel). These prices are ex-showroom New Delhi. Both the engines remain the same. Ford Ikon comes with a 2 year / 1, 00,000 kilometers warranty and an option to purchase ‘Extended Warranty’ that covers the car against all electrical and mechanical failures for an additional period.