Ferrari and Lamborghini have tried to push exotic-branded tech with limited success, and now the latest offering from Bentley and Ego Lifestyle takes a bolder step towards brand-whoring. The new Bentley laptop attempts to class up the notebook computer business with rich leather and hand-sewn cross stitching that comes directly from the storied brand’s seats.

Further connection between notebook and luxury vehicle comes from the use of a Bentley door handle that has been converted for computer carrying duty, and the laptop is supposedly “hand-built” just like the cars. Besides looking like a cross between a Coach hand bag and a George Foreman Grille, it also has sub-standard hardware specs as well. Oh, and it’ll cost you a cool £10,000 to live the life of a poseur, too.

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