Maruti Suzuki to launch A-Star by month-end
Maruti Suzuki India is expected to launch its new small car - the A-Star - by the end of this month. But, unlike in Europe, where the car will replace the current Alto and take over that nameplate, in India, Maruti will continue to retain all of its current small car models.
Speaking to a selection of Indian mediapersons at the sidelines of the Paris Motor Show on Thursday, Mr Toshihiro Suzuki, Board Member and Senior Managing Executive Officer, Suzuki Motor Corporation, Japan said that the company will continue to market all of its current small cars that are in its portfolio in India, including the Alto, Wagon-R and Zen Estilo.
He said that there are a variety of customers with varied expectations and having a wide range of cars enables the company to cater to the market’s various price segments. Mr Suzuki also mentioned that the company will position the new A-Star just below the Suzuki Swift.
Speaking about the future of the Maruti 800, he said that it would be difficult to comment concretely on the future strategy of the company for its entry-level small car.
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