Volkswagen New Beetle Commercial
Monday, November 23rd, 2009
TV Commercial Of Volkswagen New Beetle
Volkswagen Touareg Coming Next Month
Monday, November 23rd, 2009Volkswagen launched its mid-size luxury sport utility vehicle Touareg in 2002. Touareg was the third SUV from the automaker Volkswagen and shares its platform with the Porsche’s Cayenne. Now, Volkswagen India is all set to launch Touareg in India this december in a price range of 45-55 lakhs. The Touareg is Volkswagon’s radical new sports utility vehicle which represents an attempt to attract a more upscale group of buyers to the Volkswagen brand - buyers who might otherwise be tempted by Mercedes Benz. Accordingly, the company calls the Touareg “one of the most important new vehicle launches in VW history.”
olkswagen India has also started a advertisement which is presently being aired on all leading TV channels in India. In the ad a kid enters Volkswagen showroom and asks: Can we book a car in advance….?? And books a New Beetle for his 18th birthday, a Jetta for his 21st birthday and a Passat when he will become CEO of his dad’s company. The ad ends with sneak peek of Touareg SUV with big VW logo & slogan “Das Auto” which means “The Car” in german launguage. In my opinion this is one of the best ads in which they have shown all the models avaialble in India. Great move by Voklkwagen guys to improve the brand image of the company. Waiting for the launch of New Beetle & Touareg in Indian Market.
[Via: Cars India ]
Volkswagen Beetle To Be Launched On 4th December
Saturday, November 21st, 2009Volkswagen India is going to launch the Beetle in Indian on 4th December, 2009. It is going to compete with the likes of Fiat 500 and it will be imported as a completely built unit in India which will make it pricier due to high import duty.
It is expect to be priced around Rs. 20 lakh for the base variant and can go upto 24 lakh for the convertible variant. The company has planned a complete advertising campaign including internet, print, electronic and digital media to generate a furor about its upcoming high cost model. The main aim of launching Beetle in India is to build a brand image in the country.
[Via: cartradeindia]
New Low Cost Sedan from Skoda
Friday, November 6th, 2009Skoda is ready to bring a new low-cost budget sedan model in 2012 in the international market. The new sedan model will compete with Renault’s Dacia which has recorded the strongest sales in past few months, especially in the sedan segment. Dacia received most of the benefit from the government scrappage scheme and now Volkswagen Group intends to bridge the gap between Renault Dacia and Skoda models which have a big price difference.
Skoda currently sells Octavia as a popular sedan internationally especially in the emerging markets including India and China. Skoda intends to replace the Octavia with new budget model which will be smaller than Octavia. The new budget model will directly replace Octavia in the developed markets.
Skoda CEO, Mr Reinhard Jung, said the new model would cost between 10,000 and 12,000 euros (Rs. 6.7 lakh - Rs. 8.04 lakh) and would launch in two to three years. Skoda has not revealed any more details about the car which will be placed between Fabia and Octavia in coming years.
[Via: cartradeindia]
Tata Nano May Be Sold Under Different Brand Name
Tuesday, November 3rd, 2009According to the latest statement in London from Tata Motors MD, Ravi Kant, the company may allow Tata Nano to be assembled and sold under a different brand name by other manufacturers. Ravi Kant was spaaking at an award function in London where he indicated that Tata Motors will allow micro-assembly units that can produce 10,000 units a year.
“Tata Motors was always toying with the idea of outsourcing a small batch of Nanos to third-part automakers. However, it is just in its embryonic stages and the company will take a final call in due course,” well-informed sourced from the industry were quoted saying about Tata Motors.
It is presumed that Nano under different brand name will be sold in the Indian market only as it has yet not made its foray into the overseas market. So far Tata Motors has delivered 7506 units from its Uttrakhand plant in Pantnagar. Tata Motors also has a joint venture with Fiat Auto India Limited and Fiat will be looking after the overseas marketing of Tata Nano. It is quite speculative that Fiat may assemble additional units of Tata Nano under a different brand name.
[Via: cartradeindia]
Fiat to Launch Linea T-Jet With Powerful Engine
Tuesday, November 3rd, 2009Fiat India is getting ready to launch Linea T-Jet model in India. It will showcase the new model at the upcoming Delhi Auto expo in 2010. The new T-jet model will be powered by 1.4L petrol engine which will be a turbo-charged version. It delivered 120 ps @ 5000 rpm and torque of 206 nm right from 1750 rpm onwards. It reached top speed of 200 kmph and reach from 0-100 kmph in 9.2 seconds. The new Linea T-jet will be the only model in its segment that will have turbo-charged petrol engine once it is launched.
The new Linea T-jet will also have additional features like rain sensing wipers, reverse parking sensors, automatic headlamps, and Hill Holder function which means that it will stop the car from rolling backwards when you are on an incline and take your foot off the accelerator.
Fiat Linea was launched earlier this year and the model has been quite successful even since its launch. Fiat intends to regain its brand image in the Indian market and has launched premium models like Fiat 500. Fiat has also decided to increase its headcount at its R&D center to up to 200 to strengthen its research and development function.
[Via: cartradeindia]
TVS To Launch New Star Sport CL 115
Saturday, October 31st, 2009After the huge success of recently launched Apache RTR 180 & Flame SR125, TVS India is all set to tap the market of clutchless bikes with the launch of TVS Jaive .
Though no official announcement has been about the price and launch date of Jaive but it is being speculated that TVS is going to launch it in last week of November. TVS Jaive will feature an automatic clutch and four gears. TVS has good experiance in manufacturing bikes with automatic clutch as they are selling TVS Neo in Indonesia and it is selling in good numbers.
[Via: Bikes India ]
Royal Enfield Bullet Classic 500 To Be Launched On 4th November
Friday, October 23rd, 2009The Royal Enfield Bullet has for decades been the byword for rugged, refined cool and a bike handcrafted to perfection. The Bullet Classic 500 was unveiled by Royal Enfield at Intermot exhibition in Germany.
They have already launched this mouthwatering classic version of its legendary motorcycle abroad. Bullet Classic was first launched in Germany followed by European launch. It is expected that it is going to be launched in India on 4th November, 2009.
Main Styling Elements Of Bullet Classic 500
- Traditional looking front number plate
- Classic style round headlamp
- Visible steel springs
- Deep-drawn fenders of the rear tire
- 18″ Spoke Wheels
- Fuel tank with post war graphics
- Thigh pads and single saddle seat with springs
- Body colored frame
Main Technical Highlights Of Bullet Classic 500:
- 280mm Front Disc brake
- 5-speed Gearbox
- UCE (Unit Construction Engine)
- 27.2 Bhp of Maximum Power
- Peak Torque of 41.3 Nm
- Electronic Fuel Injection System
Though no official launch date and price has been announced for Bullet Classic 500 but it is expected to be launched in India on 4th November, 2009 and is expected to retail for around Rs. 135000.00.
Wuling’s To Launch Vans In India Via GM
Wednesday, October 21st, 2009By around 2011, Wuling’ N200 and N300 series vans will be sold in India, which marks GM’s entry into the LCV segment in India. The LCV segment is populated with names like Force, Tata Motors, Mahindra, Piaggio etc. But as GM is going to sell minivans initially, they would have to compete with the likes of Maruti’s Omni and Tata’s Ace Magic. GM will equip the vans with fuel efficient diesel engines.
Wuling , which operates under directions of GM, is also said to be secretly developing a small car that will be slotted under the Chevrolet Spark in the future in India. Though there is no official confirmation of such a launch, GM officials overseas have spoken about the strategy adopted for the low-cost product which will use a lot of tried and test components from previous generation models.
Wuling’s vans are already sold in North Africa, South America and the Middle East as Chevrolets. GM could use the same ploy in India as it enjoys a good status among utility vehicle buyers through the Tavera. GM China sells about 80,000 Wuling minivans every month and cornered a market share of 43 per cent in the Chinese minivan segment. It will look to repeat the same with the Indian market as well.
[Via: BS-Motoring]