Saturday, November 1st, 2008
Skoda India is planning to launch four new models by mid 2009. It will introduce new variants of its existing models in India. This means that Indian customers will witness the launch of a new Skoda Laura , Skoda Superb, Skoda Roomster and the new Skoda Fabia Combi . “Hundred per cent in the plan is the launch of the Superb successor in the first quarter and Laura successor in the middle of 2009.
We will showcase the new Superb in November,” Mr Thomas Kuehl, Board Member (Sales & Marketing), Skoda Auto said. We hope people will prefer the five-seater Fabia Combi with a huge space to drive outside the city, to go to the countryside,” he added.
Skoda Fabia Combi was recently exhibited at the Lakme India Fashion Week in Delhi. It was widely appreciated by the media as well as the customers at the Fashion festival. The car is not due for an immediate launch but is a part of Skoda’s brand building exercise in India.
However, Skoda is a little apprehensive about the mass response from the Indian customers about Skoda Fabia Combi as it is a station wagon. Station wagons are not largely accepted by Indian customers. “It is difficult to predict the market for Fabia Combi because it is not a preferred body style in the market. We start with the niche,” said Kuehl.
[via: cartradeindia]
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Thursday, September 18th, 2008
Skoda is planning to launch nearly four to eight models in India in coming few years. It plans to make India a bigger market and have experienced that Indian car buyers love cars from the Czech automaker. Skoda Octavia had been quite successful in India although Skoda Laura did not pump up as much sales. Nevertheless, Skoda marked an impressive move by introducing the same car in two different market segments. Skoda Laura has been well acclaimed by car critics around the world and has received the European award for the most beautiful car in the world.
However, Skoda Fabia has been well taken by the Indian customers and they have enjoyed the great value for money. This has boosted company’s morale that plans to make bigger investments in India and occupy a larger market share. It will also expand its product portfolio and offer more choices for its customers. It not only plans to launch SUVs and MUVs but also another small car priced a little below Fabia.
Skoda Superb has also been one of the successful models in India and company further plans to launch more SUVs and MUVs in the country.
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Tuesday, August 26th, 2008
Skoda India plans to introduce eight new models within next five years to further strengthen its brands’ position in India. Skoda had made its entry in the Indian car market with the popular model
Octavia from D segment. And for the first time in India has introduced the Pump-Duse technology in Skoda Fabia, the premium hatchback has also created rave in Indian auto industry giving tough competition to other cars in the same class.
Now with all their existing successful models, the company is planning to roll out one new model every year. Currently, Skoda is working on to develop another small car which will be cheaper than the Skoda Fabia. The new Skoda Superb will make its debut in 2009, Skoda Yeti from the SUV segment and Roomster will also hit the Indian roads in a couple of years. All Skoda’s new variants and models will carry various price brackets, offering more options to its customers. The company also plans to increase its dealership across the country from 56 to 75 by 2009.
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