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Skoda Customers are the Happiest

Skoda customers seem to be the happiest ones in the Indian auto market. Skoda has topped the customer satisfaction survey second year in the row as per the survey conducted by JD Power Asia Pacific 2008 India for Sales Satisfaction Index Study.

The study surveyed nearly 5416 car owners from 20 different Indian cities who have owned cars for nearly two to six months. The study compared nearly 40 passenger cars currently available in the Indian auto market. It undertook seven key factors such as delivery process, delivery timing, sales staff, sales handling, dealer facility, legal formalities or paperwork and finalising the deal.

Skoda scored 799 on a 1000 point scale while Ford trailed by 792 points followed by Honda and Toyota that scored 782 points each and fell on the third spot. “Skoda customers are particularly satisfied with the salespersons and the sales initiation process. A salesperson plays a key role in providing a hassle-free vehicle purchase experience for customers and represents the face of the manufacturers,” says Mohit Arora, Senior Director, JD Power and Associates

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VW Jetta: Topping Total Quality Survey

Strategic Vision’s total quality index reflects only the first two to three months of ownership. This is similar to J.D. Power’s initial quality scores. Neither survey should really impact a buying decision, outside of the fact that it takes into account the dealership experience. The VW Jetta is leading the pack at the Total Quality Survey by Strategic Vision in the medium car segment. BMW topped the list, with Hummer, Mercedes-Benz, Audi, Infiniti, Lexus, Land Rover, Cadillac, Lincoln and Volkswagen rounding out the top 10. Only VW, GM and Ford showed improvement this year, as the industry averaged dropped a few points.

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